Outsmart Your Competition: Learn About Search Engine Optimization Now

You're ultimately going to read a lot of SEO information on the web, but remember that not all of it is accurate. Some people out there actually want you to fail because it's better for their sites if you do. Ignore the tripe and the hype out there. Focus on this article and some great tips you can use in order to earn a higher ranking.

When looking to ramp up your online profile, don't forget that image names count in search results - quite heavily, in fact. Be sure to give your images names that searchers will easily find. If you're writing about a particular product, be sure to include keywords for that product in the image name itself, so that the image will pop up in a Google image search result.

When marketing a product online, make sure your site is as useable and accessible as possible. If your website has problems with the code or can't be viewed by certain browsers, you will lose visitors and therefore sales. Very few people will go to the trouble of switching browsers just to use your site.

URL extensions are like differently shaped light bulbs. They all light up a room. In other words, using .html, .htm, or .php will not change how a search engine views your website. You can use whichever extension you choose. There is no distinction, and it has no impact on your ratings.

Older blogs and websites will automatically gain higher places on a search engine's ranking list. The older the blog or site, the higher it will be. Search engines take age into consideration because the older a site is, the more likely it is to have an already established customer set.

Stealing is always a poor business strategy. No ethical website owner attempts to optimize his or her website's search engine ranking by lifting content from other websites. Not only is this practice, usually a violation of legal copyright, it is one of the easiest types of theft to track. Automated programs can quickly locate stolen content and land thieving webmasters in hot water.

Always do keyword research. Selecting the right keywords is the most fundamental part of SEO and by doing initial keyword research, you can save a lot of time and money. If you don't do any keyword research, you could end up wasting months optimizing for keywords that nobody searches for or keywords that have really tough competition.

One way to make your site more useful to your customers and more comprehensible to search engines is to use SEO or search engine optimization. SEO is an economical method to aid in getting your site more page views by constructing pages which rank highly in search engines. It can take days for you to see results with SEO, even if you request a search engine to web crawl through you site, so don't get discouraged when optimizing.

After you've read and memorized these great tips, you can begin to build or rework your existing website so that it's as search-engine-friendly as possible. If you're putting the right SEO tweaks on your site, the search engine spiders will have no trouble at all finding it and bringing it to the top of the heap.